Microsoft Loop.

Creating easier ways for people to share their content seamlessly across apps.

“How I use Loop” marketing video.

Problem

Loop is Microsoft’s productivity app with reusable, transportable content components. The Loop product team needed a design lead to refine and develop its brand strategy, ensure design quality across multiple feature crews, and integrate local design tokens into the global Microsoft Fluent design system.

Actions

I met this need by:

  • leading brand efforts and new UX pattern definition across Loop;

  • providing design cosultation and guidance to designers, PMs, and developers on individual feature crews;

  • planning and staging design work using Agile methodolgies and tools;

  • working with feature crews to identify existing design tokens or create new ones when necessary;

  • working with PM and partner design teams (Fluent, Office product teams, and M365 Expressions) to ensure Microsoft brand and UX consistency across all product endpoints.

  • developing longer-term brand strategy and roadmaps.

Results

We grew Loop app from zero to millions of monthly active users in a year, with customers frequently citing it as among Microsoft’s best-designed, most delightful apps.

Supporting Design Documents
Brand Book